Kool-aid does indeed look like crap. It's a different world to our soggy land on the edge of the old world though. One where the -ade suffix doesn't mean fizzy and the celebutante roam free.
Koolaid sounds awful. I always think of it as luminous blue and tasting like the stuff in those chemical icepacks that you're not supposed to ingest but always manage to get some on your hands somehow...